The great thing about working on a smaller bank is that they’re open to anything. Which made us feel empowered to throw any and all ideas to get them more interest. Guerilla advertising? Break the logo lock up? Maybe laying out headlines vertically? Yes, yes, and also yes.
Nobody likes banks. What’s even worse—people hate going to banks. So when the assignment was getting people to come to a branch’s grand opening, we had to resort to straight-up bribery.
We also gave away lottery tickets, and—win or lose—the scratch-offs all contained a call to action.