We encounter 10,000 ads a day. So how do we stand out and say something in an unexpected, interesting but relevant way? A few examples on how to disrupt.
Whatever time of day, there’ll be someone on the train sleeping. There’s probably a joke in there somewhere, but I’m in advertising, so we made an adlike object, instead.
A quick look at Chief Content Officer (CCO) magazine showed all the other agencies’ ads looked and sounded the same. We opted to demonstrate what a content-less page would look like instead. The only way to read our message was to peel off the flap that covered it.
Created for a line of children’s supplements and personal care products. Instead of clichéd imagery or product shots, the card came with a gift built in.
An in-office poster that highlights the benefit of a vacation with multiple destinations.
I love puns. And googly eyes. The unholy union: a business card that pointed to my site, and paid off the pun of the big-eyed deer on the card.
The client was expanding to a new market. They wanted to make a big impression. Our answer: a gigantic ticket dispenser attached to a bus shelter.