Teach for America helps children from low-income communities reach their full potential. And what greater example of reaching one's full potential is there than becoming president of the United States of America?
We had to be careful to navigate the messaging, as we didn’t want to throw shade at the schools that TFA teachers would eventually enter.
The execution came in the form of a political campaign for a candidate who'd be running for president in 20 years. The goal for these posters and banner ads was to pique the public's interest with issues that we'd have to deal with in the not-so-distant future. Hopefully, they'd go to the site and learn more about the candidate and what she stood for, as well.